Why Should Your Brand Test Twitch?Īgain, people consider Twitch a destination, and its audiences are highly engaged. This is because Twitch users come to the app for a peer-to-peer experience rather than simply viewing or streaming through another app. To a degree, these videos can be more effective than OTT/CTV. This way, the targeted campaigns don’t unintentionally exclude relevant users that may be uncategorized by Amazon’s data model.Īd units include a non-skippable video that’s arguably better than any skippable online video option. For best results, we suggest running a targeted campaign and untargeted campaigns simultaneously. Targeting can be done through standard DSP for video campaigns that are running on Twitch inventory. This means brands have a significant opportunity to reach new people when they target Twitch users via Amazon DSP. Our teams have also found minimal overlap between Twitch audiences and Amazon audiences. It’s important to note, Amazon DSP is the only way to reach Twitch users when they’re not on the platform. With this, there are many brands, outside of the gaming industry, that could leverage the platform to gain exposure and customers through advertising. In addition to gaming, those interested in cooking, film, music, and beyond come to Twitch to consume content. And, although it could be considered a gaming-only platform, its audience actually has a range of diverse interests.
![twitch inventory twitch inventory](https://i.pinimg.com/originals/f9/4c/f6/f94cf652f015234c9c73812a88da8eed.png)
Its audience is made up of mostly young men that are 34 years old and younger. To further explain just how many people are using Twitch, the platform has an average of about 17 million daily visitors.
![twitch inventory twitch inventory](https://adwmg.com/wp-content/uploads/2020/09/twitch-generic-email-1-1-1-1.jpg)
Continue reading to learn more about its availability via Amazon DSP. With more than 45 million unique visitors each month, Twitch offers brands a massive reach beyond what they’re currently achieving through Amazon and other advertising platforms. This is exciting news for the teams at Marketplace Strategy (MPS) and our clients looking to try something new. In order to avoid this problem, just watch the stream a bit longer than you were initially supposed to.After Twitch tested its advertising integration with Amazon DSP in Canada, it’s now available for advertisers in the US. If you're missing only some of the items in your Twitch inventory, it means that not all criteria are met, for example you have stopped watching the stream prior to reaching a “watch for a certain amount of time” condition. Please make sure to check the campaign’s requirements to receive Twitch Drops, as it can differ each time. You are not meeting the eligibility criteria Any rewards claimed in the meantime will be sent after the connection has been re-established.Ĥ. To be able to receive claimed rewards, please visit and reconnect your account, choosing the region you want to receive Drops for. The account was not reconnected on our websiteĪll connections on our site have been reset on, but you will still see your account in the Twitch connections tab. If items are not delivered to your account 72 hours after claiming them, most likely, you've connected the incorrect account and we recommend that you follow the previous steps.ģ. Unfortunately, previously earned items cannot be transferred between accounts, but with the correct link, you will be able to obtain future drops. If you're not sure which account is connected to your Twitch account, we recommend that you reconnect your account, using the steps above. If you do not want to connect a Steam account, follow the steps above, but instead of clicking on the Steam icon, enter your username (email) and password. Now you're logged in with your Steam account and you can proceed to this page:.In the “Log in with” menu, click the Steam icon.Make sure you choose the Log in tab (and not Sign up).Log out from the current account by clicking on your profile picture on the top right and then on “Log out”.In order to do that, please do the following: IMPORTANT NOTE: If you want to earn drops on your Steam profile you MUST login to our website using your Steam account PRIOR to connecting your Twitch account. To connect another account, please visit your Twitch connection settings, scroll to “Other connections”, find “Conqueror’s Blade” and click “Disconnect”. If you receive no items at all, it could mean that the wrong account was connected to Twitch. Please do not open a ticket until after 72 hours have passed. After clicking “claim” it will take up to 72 hours for them to appear in your Conqueror's Blade web inventory. Starting October 2020, rewards have to be claimed in the Twitch inventory instead of being sent automatically. There are several reasons why Twitch Drops might not arrive in your Conqueror’s Blade inventory.ġ.